We start by holding a discovery meeting to understand your goals and brand identity. From there, we analyze your existing site traffic and competitors’ search positioning.
We identify the proper search positioning to help you succeed and the data-backed content strategy that is proven to work.
We implement the insights that help you to scale your online presence.
We step back and review the ROI of our work to see how to improve our efforts moving forward.
Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Relevancy helps Google to understand what your website is about so it can send the right people to your website.
If you type “cars” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “cars”. SEO is all about helping Google to better understand your website, while also increasing your authority so you start appearing for the search terms that are most valuable to your business.
The ROI of SEO varies from one industry to the next. How valuable would it be to your business to come up as the top recommendation when your customers are actively searching for you?
Let’s look at an example. 320 people search for the exact phrase “event venue Denver” every month (not to mention those who search for slight variants, like “event venues Denver”).
Being the first result on Google would bring ~110 people to your website every month who were actively searching for event venues in Denver, many of whom had never heard of your brand before. Assuming 0.5% of those people booked an event venue JUST ONCE, this one search term would bring you 6-7 new customers every year.
Our best advice here would be to talk to an SEO expert to get their opinion. That being said, a good general rule of thumb is to check your website’s domain authority using the Moz toolbar.
In most cases, if your site’s authority is less than 40, you should focus on the Authority side of SEO (i.e. getting more reputable websites to link to you). If your site’s authority is greater than 70, you should probably focus on the Relevancy side of SEO (setting up a proper SEO foundation).
If your site falls somewhere in the middle, then do a search for 5 of your biggest competitors, and compare your domain authority to theirs. If your domain authority is higher than theirs, then it’s probably best to focus on Relevancy. If your domain authority is lower than theirs, then it’s probably best to focus on Authority.
Struggling to decide which makes more sense? Set up a call with us and we’ll point you in the right direction.
Not necessarily, but how much is 50% of your total website traffic worth to you?
Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business’ taxes on your own, but probably choose to hire a professional because you know that they will be worth the investment.
If your business’ marketing budget is less than a few hundred dollars per month, it probably makes sense to take the DIY approach to SEO – any “expert” charging less than a few hundred dollars per month is going to be a risky investment. They may land you in some hot water with Google.
For those who would rather hire a professional, come explore our guide to evaluating SEO providers to ensure that you hire a trusted professional
We report on the metrics that matter most to your business. We’ll be the first to tell you if metrics take a dip. We then share exactly what caused the dip and build out an action plan for improved future performance.
Whether we are implementing new designs onto your site or passing off code to your team, we make it easy to quickly capitalize on test results.
Working with 100+ clients at 7 combined agencies has helped us to build a proven framework with formalized processes to scale your online presence.
The Junto team does fantastic work that looks aesthetically pleasing and function perfectly. On top of that their customer service is second to none. I highly recommend them!
Junto has been a great partner for 4Rivers Equipment. They have been consistent about giving honest feedback, communicating expectations, and even providing unbiased assessments of our site performance.
We have worked with Junto on a number of client projects as well as internally for our business. I couldn't be happier with our experience with the Junto team and the results they delivered.
We have been working with Junto during our growth period and they have been nothing but professional. Junto has exceptional talent and is always timely. We look forward to a long term relationship with Junto.
The Team at Junto is professional, responsive and very knowledgeable. We have enjoyed working with them and recommend them!