Yes, we did just say mind-bottling.
While many believe that SEO is dead (enough that 210 people search for that exact phrase every month), the reality is that SEO is still very much alive, and we have the statistics to prove it.
Sure, Panda and Penguin have made it very difficult to cheat the system, but each of these algorithm updates has moved SEO from a manipulative marketing practice to an art form that combines branding, content creation, IT, and content promotion to drive highly qualified visitors to your website.
Whether trying to understand if SEO is right for your business or trying to sell SEO to a potential client, these 25 SEO stats from 2018, 2019, and 2020 should be enough to convince anyone that SEO is essential to their business, while also providing some good benchmarks when building your company’s SEO strategy.
SEO Stats for 2020
Photo credit to Huffington Post
Oh, you just did a search for the phrases that relate to your business and came up on the second page of Google search results? That’s a bummer. But getting highly-targeted visitors to your website is overrated, right?
That’s where we come in. Take 2 minutes to fill out this content marketing form and we’ll tell you exactly what you need to fix those search ranking issues.
Read this ecommerce SEO case study to see how we got one e-commerce company to rank 7th on Google for “camera backpacks”, just in time for Christmas.
Ok, enough shameless self-promotion. Back to the stats!
Learn our step-by-step content development process to see how we consistently rank at the top of Google.
Local SEO Statistics for 2020
Outranking national brands in search results was once nearly impossible in the world of SEO. Fortunately, Google gave local businesses a way to compete with the big guys in 2014.
In July 2014, Google rolled out the first version of their Pigeon update, which gave local businesses the ability to compete for search rankings on a local level. In short, Google began to give a ranking boost to businesses in close proximity to the searcher in location-specific searches (ex. “pizza near me”, “Denver contractors”, etc.).
Pigeon invited local businesses to the world of search engines, and those who were paying attention made out like bandits.
- 72% of consumers who perform a local search visit a store within 5 miles of their current location. Click to Tweet this!
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. Click to Tweet this!
- 88% of consumers trust online reviews as much as they trust personal recommendations. Click to Tweet this!
- 86% of people look up the location of a business on Google Maps. Click to Tweet this!
- 78% of location-based mobile searches result in an offline purchase. Click to Tweet this!
- 18% of location-based mobile searches result in a sale within one day. Click to Tweet this!
Mobile SEO Statistics for 2020
If you thought that mobile-friendly sites were “unnecessary”, I think it’s safe to say that Mobilegeddon proved you wrong.
On April 21, 2015, Google rolled out an algorithm update that hurt the search rankings of non-mobile-friendly sites in mobile search results. In other words, if your website ranked first in Google for “Denver pizza shop” when searching from your mobile device, but was a pain in the ass to navigate through on your phone, then it wasn’t going to stay there for long.
Mobile search rankings are more important than ever, and will only grow increasingly important over time.
- As of 2015, more searches are done every day on mobile devices than desktops. Click to Tweet this!
- 87% of smartphone users use search engines at least once a day. Click to Tweet this!
- 40% of ecommerce sales during the 2018 holiday season came from a smartphone. Click to Tweet this!
- The average U.S. adult spent 3 hours, 35 minutes on their phones every day in 2018. Click to Tweet this!
- 40% of mobile website visitors will leave your site if it takes more than 3 seconds to load. Click to Tweet this!
To sum it all up:
- Search engine optimization is essential to your business’ success
- In most cases, writing long-form content is better than writing 500-word blog articles
- If your website isn’t mobile friendly, it’s probably time for a new website
- Every local business needs to have a website that is optimized for local search results
So was “mind-bottling” a fair word to use? For those of you looking to get started with SEO, come explore our content marketing services to see exactly what we would do for you today.
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